Web personalization and personalized recommendations are recently gaining more and more interest. Companies like Amazon, Google, Netflix, The New York Times, Facebook, Twitter, … already personalize their products in different ways. If you take Google’s search results as an example. Have you ever noticed that a friend of you gets different search results as you do for the same search query? If you never have noticed just try it out it’s really worth noting. Another example are Amazon’s product recommendations which are for example based on your purchases, your product ratings and so on.
Eli Pariser explains in the following TED Talk how “human information filters” get substituted by algorithmic ones, which means how recommendation engines filter information for you. Have a look at the video is is really worth watching:
Do you know other examples of web personalization or recommendations engines? Please leave me a comment at the end of this post.
Have you ever asked yourself if why your employer is not really able to motivate you to love your work? One of the reasons why people are motivated doing what they do is because they see a purpose in their work. This fact you already see in “Maslov’s Hierarchy of Needs“. The following video demonstrates the surprising truth about what drives our motivation.
The following video visualizes some recent social media statistics interestingly. Quite impressing how social media has developed over the last year. Facebook for example has gained 200 million users in just one year. That’s incredible …
I agree that it has not become easier to control privacy specially in the scope of Facebook. I do not really know what data which I publish on Facebook stays there, do you know? Actually when posting on Facebook I keep in mind that everything that I provide is for anybody to use. This you should also keep in mind when you act on Facebook.